MARKETING STORIES
FROM BtoB's NEWSLETTERS
Dayton, Ohio—JangoMail, an e-mail marketing provider, today announced a new reporting feature that allows e-mail marketers to view click-tracking statistics graphically, superimposed on top of sent e-mail campaigns.
July 03, 2008
What is one of the most important things your customers want from you? While solid products and services and excellent customer service fall into the obvious category, there’s something else that’s not only important but will have the greatest impact on business processes and online investments...
July 03, 2008
MORE MARKETING STORIES
> What’s a quick and easy way to improve my e-mail conversion rates?
> IAB releases revised ad unit, rich media guidelines
> Taking time with ex-IBM search guru Mike Moran
> Yahoo announces reorganization
> Interactive media ad share to hit 15% next year, GroupM predicts
STORIES FROM THE CURRENT ISSUE OF BtoB
For many b-to-b marketers— especially some larger, marquee companies—the question isn't whether to blog but how to grow and expand their blogging efforts and incorporate them as part of larger social media programs.
June 09, 2008
Trying to reach the growing and influential audience of female business executives, several media companies have recently rolled out or announced new properties aimed at professional women.
June 09, 2008
MORE CURRENT STORIES
> Marketers embrace integrated marketing
> Nortel campaign takes aim at Cisco
> Quality is job 1
> Emotional appeal
> Behavior modification
> Tips on how to differentiate your e-mail, use data and improve response
> Google maps out strategy for outdoor advertising
> Looking for small-business owners? Try advertising on social networks
> Take the time to let big ideas grow
> Breaking through the clutter means taking a creative chance
BEYOND THE BIZ
UNITED PARCEL SERVICE OF AMERICA IS PLACING ITS BETS ON BIG Brown, the Kentucky Derby champion named after UPS' slogan, “What can Brown do for you?” Big Brown got his name after Paul Pompa Jr., owner of Truck-Rite Corp. in Brooklyn, N.Y., and the original owner of the horse, renewed his freight contract with UPS last year.
> Shame on you, AOL!
> Disney plans biometric test lab for advertisements
VIEWS AND OPINIONS
Ellis Booker, editor, BtoB
On a recent five-hour delay at LaGuardia Airport on a trip back to Chicago, I found myself in a packed airport lounge without a laptop—a rarity—and with a cell phone that couldn't be recharged because the few power outlets were already occupied, jealously guarded by tired and increasingly irritated...
From the June 09, 2008 issue of Media Business
One facet of Best Buy for Business (“Best Buy for Business builds data powerhouse,” BtoB's Lead Generation Guide 2008, page 6 ) that was not brought up by Best Buy (not surprisingly, and I am sure Best Buy would like everyone to forget) was the Best Buy for Government initiative launched at...
From the June 09, 2008 issue of Media Business
Thomas Nightingale, VP-communications. Con-way Inc.
Creating a marketing campaign that stands out from the crowd is essential to a company's growth. That's not earth-shattering news to the savvy marketing professional. However, some b-to-b marketers are having difficulty grasping the concept.
From the June 09, 2008 issue of Media Business
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Special Report |
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Kate Maddox
Keith Pigues, senior VP-CMO at Ply Gem Industries, is the outgoing chairman of the Business Marketing Association.
June 09, 2008
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NEW CHANNELS |
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Chuck Hester is about to hit the road, and that means he's on LinkedIn.com. Hester, who runs corporate communica-tions at Durham, N.C.-based e-mail service provider iContact, is setting up breakfast or dinner meetings in each of the cities he'll soon visit.
June 09, 2008
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BtoB's Top 10 |
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From local internet advertising to small business owners, these were the top ten stories of June 2008.
June 27, 2008
June 27, 2008
June 27, 2008
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BEST OF THE BLOGS |
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